Social Media Master Sean Moffitt will be joining #BizForum Chat on Wednesday, September 28th, 8pm to 9pm EDT to discuss, Realigning Corporate Decision Making.
Social Media Club, in conjunction with Sensei Marketing, is providing you the opportunity to engage with some of our Social Media Masters in advance of our five city tour which includes Atlanta (August 26th), Los Angeles (September 9th), New York City (September 23rd), Toronto (October 7th) and Kansas City (October 21st).
You can join #bizforum, a weekly Twitter debate that encourage its guests to debate pros and cons of trending business topics. Unlike other Twitter chats, this format is designed to really explore all sides of an issue; where everyone is asked to state if they agree or disagree with a statement and then provide their business experiences to back up their stated position.
Leading industry thought leader and practitioner Sean Moffitt delivers a session that provides a 360 degree overview of the world’s, culture’s, business’ and marketing’s greatest force – word of mouth. On the social web, word of mouth rules more than it ever has, so step back and enjoy a tour du force of buzz, evangelism, word of mouth, referral and passalong wisdom from one of the industry’s best . Sean will take you through the 36 reasons why people buzz, the 6 types of influencers and what motivates them, a simple WOM planning and building model, some street-savvy shortcuts for getting the right message out at the right time to the right people, some great case studies and some thoughts on institutionalizing word of mouth in your organization and also a look at some word of mouth watchouts, tools and what word of mouth will look like in the future. Many WOM lessons were not only learned up close but also gleaned from studying the world’s top 100 social brands in his recent book Wikibrands – Reinventing your Company in a Customer-Driven Marketplace (www.wiki-brands.com) If you have any interest in understanding what influences today’s customers in what they buy, think and do, don’t miss this session.
via Social Media Masters.
Sean Moffitt will be discussing questions posed by Sensei Marketing’s Sam Fiorella, who serves as the debate master. You may also visit the Sensei Marketing blog to join in on the Q&A ahead of time.
To learn more about Sean Moffitt’s session on Word of Mouth Marketing: Creating Buzz and Engaging Influencers being presented at Social Media Masters event in Toronto, October 7th and Kansas City, October 21st visit socialmediamasters.com.