How to Do Precision Marketing – @sandraz co-author of Precision Marketing


 
In this high definition show, Sandra Zoratti, who heads global marketing for Ricoh, and is the co-author of the book Precision Marketing, share tips on how YOU can create your own precision marketing program. (Click the button in the lower right to maximize the window for optimal viewing.)
In this show, you’ll learn:

  1. How the balance of power has shifted from marketers to buyers and what that means for you.
  2. Why an email open rate of 3% should concern you.
  3. How to get started with Precision Marketing. Choose a small subset and starting with one small campaign.

Sandra ZorattiSandra Zoratti with show host Jeff Ogden 

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