Sandy Carter (IBM) on What it Takes to Become a Social Business


In this 17 minute conversation, Chris Heuer dives deep into what is required to become a Social Business with Sandy Carter, IBM’s Vice President, Social Business and Collaboration Solutions Sales and Evangelism and author of “Get Bold”.

Join them as they discuss the pre-requisities of getting social, the power of trust and several examples that will help your company on the journey to becoming a truly Social Business.

[youtube http://www.youtube.com/watch?v=y4GJi_2bnbo&w=560&h=315]

In addition to being the founder of Social Media Club, currently serving as its Chairman, Chris Heuer is a Specialist Leader in Social Business for Deloitte Consulting, LLP where he is also their first Postdigital Architect.