SMC Book Club: Social Media Analytics Webinar Recap


Earlier this month we introduced our September Book Club title, Social Media Analytics by Marshall Sponder

Thanks to our Social Media Book Club partners at McGraw-Hill, we were able to send copies to several or our chapter leaders and Professional members to review on our behalf.  Check out some of the reviews from Jeannie Walters of SMC Chicago, Brad Hogenmiller of SMC St. Louis, Mark Krupinski of SMC Orlando and Anders Abrahamsson of SMC Norrkoping, Sweden, among others.

We know metrics and measurement is at the top of mind for everyone involved in social media marketing, as we are trying to tie everything to the bottom line.  Marshall shared some great resources he looks to for industry news such as, Web Analytics Association, Web Science Trust and Social Media Monitoring Conferences, which Marshall often speaks at.

If you missed the webinar yesterday, please check out the slides and full audio from the webinar featuring Marshall Sponder, author of Social Media Analytics.

Stay tuned to our blog the first week of October, where we’ll introduce our October Book Club title.  Thanks again to McGraw-Hill, we were able to give a free copy of Social Media Analytics to webinar participant, Keith Rogers.

Please connect with Marshall on his blog, Web Metrics Guru or Twitter @WebMetricsGuru

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