Social Media Book Club September Selection: Social Media Analytics


We are introducing our September Book of the Month, Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics by Marshall Sponder. We’re certainly excited about this title, since the subject of metrics is often intimidating but absolutely vital in marketing.

Marshall Sponder is an independent Web Analytics and SEO/SEM specialist working in the field of market research, social media, networking and PR. He provides digital data convergence generating ROI and develops data metrics, KPI’s and dashboards that drive businesses by setting and evaluating benchmarks.

For nearly a decade now Marshall has been influencing the development of the industry, lately focusing on Social Media Metrics. He also possesses considerable in-house corporate experience as a group leader at IBM and Monster, combined with contract work at Porter Novelli PR, small businesses and start-ups. He has been consulting various B2B clients, New York Times, US Magazine, TheNewMarket, Havana Central, and many architects & digital ad agencies, including The House Designers and Alan Mascard Homes. He has also provided real time web tracking and attribution metrics for large brands such as Gillette, Laughing Cow, etc.

In an effort to continue discussion and connect our Social Media Club community with our featured Book Club authors, we are hosting a complimentary webinar on Tuesday, September 20, 2011 at 2pm EDT with Marshall Sponder.

As a Social Media Club Professional Membership benefit, we are inviting Professional members to be part of our Social Media Book Club. If you are a Professional Member and interested in receiving, reviewing and sharing your feedback with the rest of the SMC community, please email Jessica [Jessica at socialmediaclub dot org] for details.

The Social Media Book Club will feature social media’s most innovative thought leaders, who have written books that can help our global community learn, improve and share. We have selected several titles we will be introducing to you at the beginning of each month and have asked several of our Professional members and chapter leaders to help us review the monthly titles.

Thanks for our partnership with publishers like McGraw-Hill and Wiley, Social Media Club officially launched a monthly book club in March 2011, and has already featured titles such as, Wikibrands, Content Rules, Curation Nation and Get Seen with complimentary webinars made available to our SMC community.

To purchase your copy of Social Media Analytics, visit Amazon.

*Disclosure, this is an affiliate link and Social Media Club will most likely earn $0.02 if you order this book. Think of it as a way to help fund our media literacy programs! Be sure to follow the Social Media Book Club hashtag on Twitter, #smcbooks.