Social Media Clubhouse Newsletter (4/19/12)
APRIL BOOK CLUB WEBINAR: OPTIMIZE
This month we introduced one of the industry’s newest titles, Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing by Lee Odden, who serves as CEO of TopRank Online Marketing, recognized as a leading business blog by Advertising Age and Junta42.
Come explore the world of search with us in a members-only complimentary webinar on Tuesday, April 24th at 2pm EST with author, Lee Odden. Register here!
#MYSMCSTORY WANTS YOU…
…to share your personal and professional stories of how Social Media Club has impacted you.
Have you met a new business opportunity or client by attending a Social Media Club (SMC) event? Or maybe you’ve found a job by participating in SMC? Share your story with us!
We’re asking all our members to share your SMC story with our global community by posting a blog or capturing a video of the positive impacts SMC has brought to you. Tag it with #mysmcstory on Twitter and we’ll share it with our community, and even feature it on our Clubhouse blog.
Submit your #MySMCStory to be put in the running for a Professional membership, which is randomly selected each Friday through May 1st.
Social sentiment matters — customer opinions, attitudes, and emotions — rants and raves that affect corporate reputation, provide valuable market and brand insights, and help you understand and engage with customers.
Yet there are too many low-grade tools out there. Sentiment analysis done right is about much, much more than simply scoring tweets and reviews. Sentiment analysis done right discovers business value in customer, consumer, and constituent content and behaviors, whether online, on-social, or in enterprise feedback.
The Sentiment Analysis Symposium, May 8 in New York, is the place to learn more. This is an authoritative conference that brings together experts and practitioners from research and industry. It’s a great fit for the Social Media Club community. You’ll have an unmatched opportunity to learn about state-of-the-art technologies, how they are applied, return on investment, and how to choose from among the many available option.
Social Media, after all, revolves around feelings, attitudes, and emotions. Online and social conversations are major sources of sentiment (and also of complementary social connectedness data). There’s no one-size-fits-all social-sentiment solution, not Google or Radian6, NetBase, Attensity, or Crimson Hexagon or other installed or as-a-service solutions out there. There are many capable analysis workbenches and social-media analytics tools that will help you make use of a spectrum of sentiment sources and analysis possibilities.
Turning social sentiment into business advantage – for customer service and support, marketing and market research, product design and quality – is the core topic of the May 8 Sentiment Analysis Symposium. Attendees will meet and learn from experts, strategists, practitioners, researchers, and solution providers – experienced and new users and those evaluating solutions. A sample of speakers for the event includes the American Red Cross, Fidelity Investments, Thomson Reuters, American Express, Kraft Foods, and the Wall Street Journal.
For a crash course on technology concepts, also consider attending the May 7, half-day Practical Sentiment Analysis tutorial, taught by Prof. Bing Liu. (Prof. Liu was profiled in the January 27, 2012 New York Times, in an article titled “For $2 a Star, an Online Retailer Gets 5-Star Product Reviews.”)
When you register, please use the code SMC for $100 your symposium registration. See you there!
FIND TRENDING TOPICS
Did you know you can search trending topics across Social Media Club website and blogs by visiting the ‘Tagged Content’ under Member Resources?
This tagged content helps members to find specific articles, case studies or what are the hottest topics of conversation across our global community.
Visit http://socialmediaclub.org/tagged-content to search the hottest posts across SMC.