SURVEY: Are You Invested In Social Media?


The Social Media Club is now accepting respondents for the first of its kind Social Media Study. The study is open to social media practitioners (that’s you) across small, medium, and large enterprises.

Responses are requested at the following link: https://www.research.net/s/Nectar_Social_Media_Study

We’re requesting all local SMC chapters to spread the word about the survey to your members as well as post on your social media accounts.

Why Are We Doing This?

Facebook has over 1 billion users. Twitter has over 500 million. Linkedin has almost 200 million. Social media options are exploding, and consumers are spending an increasing amount of their time with social media. Companies are using more and more of their budgets for social media investments, trying to stay close to their customers. But thus far, social media strategies are in a very nascent stage and returns on investment are difficult, if not impossible, to measure.

What’s Unique About this Study?

This study, executed in partnership with Nectar Online Media, aims to highlight key best practices, opportunities, and the current state of social media investments. It’s the largest study of its kind conducted, covering small, medium, and large businesses across a range of social platforms. In particular, the study will review how organizations are utilizing data gathered from social investments in decision-making.  

It will also highlight key areas of success and provide participants with information to help in evaluating social media decisions.

Nectar Online Media and the Social Media Club will distribute study results. Findings will be compiled based on organization size and industry, along with other relevant parameters.

Want More Information?

For any questions or clarifications, please write to [email protected]