Wikibrands Webinar Thursday, March 31st at 2PM EST


Join us on Thursday, March 31st at 2PM EST for our first webinar for Social Media Book Club, with Sean Moffitt and Mike Dover, authors of Wikibrands.

Social Media Club launched our Social Media Book Club at the beginning of March, where we will highlight one book per month from the most innovative thought leaders in the industry and are working close with authors from McGraw-Hill, Wiley and Pearson Publishing, to present a complimentary webinar to our Social Media Club community.  Social Media Club strives to share knowledge and best practices and follows the tagline “If you get it, Share it.”  

Please join us for our webinar featuring,

Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace

By Sean Moffitt and Mike Dover 

A total blueprint for how businesses can drive innovation and growth through technology-based immersive customer collaboration. Launched from a landmark $10 million research project on the intersection of technology and business models, WikiBrands explains what businesses today need to do to embrace the power of p-2-p technologies like word-of-mouth, user generated content, social media, microblogging, crowdsourcing, prosumerism, and customer rating systems to engage customers and enlist them in brand building and value-enhancement. Part wake-up call, part action plan, Wikibrands is the total blueprint for how businesses can drive innovation and growth through technology-based immersive customer interaction. Foreword by Don Tapscott, author of Growing Up Digital and Wikinomics.

Wikibrands authors, Sean Moffitt and Mike Dover will be hosting a complimentary webinar for Social Media Club members on Thursday, March 31st at 2pm EST. 

If you would like to join this complimentary webinar, please register here.