Kani Bassey


[email protected]
3012500557
Damascus, Maryland United States
kanibassey.com

Biography:

Highly accomplished, award-winning Marketing & Social Media Strategist with a broad history of developing and implementing comprehensive traditional and digital marketing plans and branding strategies with a specialization in higher education. Expert at identifying strategic opportunities by gathering and analyzing targeted customer and marketplace activities. Recognized for encouraging marketing teams to take ownership of marketing plans to ensure fulfillment of goals and objectives. Proven ability to leverage existing industry contacts and establish relationships with key professionals to contribute to the company’s bottom line. Talented at applying emerging trends to introduce innovative solutions for brand positioning and promotions. Recognized for developing promotional content, events, and marketing strategies that result in business growth. Proficient in Adobe Creative Suite & HTML/XHTML.

Speaking Experience:

Bassey, K. (March, 2017). Branding and marketing yourself as a student and future candidate for your career. Newark, NJ: The National Council on Black American Affairs (NCBAA) Northeast Region Spring Conference. Bassey, K. (March, 2016). Branding and marketing yourself as a student and future candidate for your career. Newark, NJ: The National Council on Black American Affairs (NCBAA) Northeast Region Spring Conference. Bassey, K. (October, 2015). Develop your social content strategy in 3 easy steps. Hershey, PA: National Council for Marketing & Public Relations (NCMPR) District Conference. Bassey, K. & Burl, L. (October, 2012). Using focus group data to drive your marketing efforts. Pittsburg, PA: National Council for Marketing & Public Relations (NCMPR) District Conference. Bassey, K. & Carrasquillo, P. (March, 2011). Untangling the confusion of web 2.0 and social media! Rockville, MD: Staff Professional Day at Montgomery College