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How to Tweak Your Social Media for Mobile Marketing

There was a time when sharing content through portable devices was a dream for any business. With emerging mobile trends and growing social sharing activities, this dream has become a reality. The recent time witnessed a boom in mobile marketing mainly because a large number of people use portable devices to do their daily social […]

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Facebook Continues to Lower Ad Inventory

If you purchased ads on Facebook in Q4 you may have noticed a dip in campaign performance and much higher CPC’s or CPM’s compared to similar campaigns from the previous year. A recent article posted by Ad Age, explained in Q4 of 2014 Facebook served 65% fewer ads year over year, but the average cost of […]

The Social Media App with All of the Answers

Sweigh: A New Social Media App with All The Answers

As social media people, marketers and bloggers are always looking for one thing…more information. The new social media startup app, Sweigh gives us just that, more information. Twitter, Facebook, Google Plus and many other social media platforms tell us what users have liked, shared, clicked on and the people they think are important. These platforms […]

More Than Just the Intern's Responsibility

  Millennials know social media, and employers know that they know it. The technological savviness and social media know-how of millennials is number three on JobScience’s 5 Reasons to Recruit Millennials list. I believe many employers may be too quick to hire members from our generation, just because we possess this skill. Even though we grew up […]

Local Targeting Using Yik Yak

Are you looking to reach a local audience? Have you tried using a hashtag on Twitter in hopes of creating a viral event, only to be disappointed in the results? Are older teenagers and younger 20-somethings your target audience? If you answered yes to any of those questions, then you might want to look into […]

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Internet Advertising Up 16 Percent in 2014 and Everyone is Targeted

Social media has long been thought to be dominated by teenagers and young people. This held true during the initial emergence of social media networks but over the last several years demographics have changed. There has been significant growth in the use of social media sites by older users. There are fascinating trends happening. Currently […]

Net Neutrality Truths for B2B Marketers

Have you heard the term, “net neutrality,” in the news recently? I admit, this topic only recently crossed my radar since I usually focus more on social media, blogging, and digital marketing articles. It turns out that net neutrality actually has huge implications for folks like myself who rely heavily on the Internet for writing, research […]

Young & Rubicam's 90th Anniversary & CEO David Sable's advice for Startups [Video]

Young & Rubicam celebrated its 90th year in business by inviting people around the world to join them in a social conversation that filled a Clear Channel Spectacolor Billboard at NY’s Times Square this Thursday. The billboard was populated with their profile pictures across a mosaic based on their tweets under the hashtag #AdvertisingIs. The […]

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The Evolution of Super Bowl Advertising

Everyone loves the Super Bowl.  Even if you’re not crazy about watching football, you can stick around the watch clever advertising at its best.  But you probably noticed that Super Bowl XLVI was a little different from its predecessors.  Social media helped brands change the rules of Super Bowl ads.     On average, a […]

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Disgruntled Facebook Users vs. Sponsored Stories

As you may recall, early last year, California introduced Bill 1411 known as the Online Impersonation Law.  We explored this recent law previously in Online Impersonation: Should New California Law Incorporate Brands? Well twelve months later, Bill 1411 is making headlines again.  But this time, there is an offender involved: Facebook and its Sponsored Stories. […]