Social Business: Are You Already Late?

We’ve reached the point where social media is, in the words of Altimeter analyst Brian Solis, “bigger than marketing. It’s also bigger than customer service. [It builds] relationships with customers that improve experiences and more importantly, teaches businesses how to re-imagine products and internal processes to better adapt to potential crises and seize new opportunities.” That’s what […]

Altimeter Group Shares Brand Preparedness for Social Media Crisis

In a report released last week by Altimeter Group, they studied more than fifty social media case studies gone wrong and discovered some surprising insights, among which was 76% of the crises could have been avoided by having proper training, staff, and a response process in place.  Some of the examples used as measure in […]