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Social Mobile “Native” Takes Off: The Rules Behind New Apps Generation

Social goes mobile, while “mobile” takes part of our lives, deeper and deeper. Devices, uses, interfaces, services…apps stores. Everything goes faster and easier. Seems another generation of apps is born, kind of bubble inside the bubble when you see the growth of Line, Whatsapp, Mindie, Snapchat and so on. Found myself thinking of it and […]

The Social Media App with All of the Answers

Sweigh: A New Social Media App with All The Answers

As social media people, marketers and bloggers are always looking for one thing…more information. The new social media startup app, Sweigh gives us just that, more information. Twitter, Facebook, Google Plus and many other social media platforms tell us what users have liked, shared, clicked on and the people they think are important. These platforms […]

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The New Apps Generation: Social Mobile Natives

Social goes mobile, while “mobile” takes part of our lives, deeper and deeper. Devices, uses, interfaces, services…apps stores. Everything goes faster and easier. Seems another generation of apps is born, kind of bubble inside the bubble when you see the growth of Line, Whatsapp, Mindie, Snapchat and so on. Found myself thinking of it and […]

Does Facebook Paper Reinvent the Newspaper?

Last week, Facebook celebrated its 10th anniversary and, in honor of that major milestone, the social media giant released Paper – a new iOS app that has completely reimagined the way users interact with their Facebook news feed. The app works much in the same way that a magazine would. Content is collected in different […]

What Snapchat Updates Mean For Your Brand

Snapchat, the mobile visual application that allows for instant consumption of videos and photos has come out with some recent updates. Although there are fun little things like filters there are two things that stood out to me: (1) applying temperature through Weather Channel data and (2) allowing users to view one snapchat per day […]

Micro-Social Networking: The Future of Social Media?

Screenshot from Line’s website Call it a phase, despite enhanced privacy features now we hate sharing personal stuffs on Facebook but not on a platform enabling a direct one to one interaction to the closed ones. Most of us even hate leaving a direct message on someone’s FB wall or even a direct tweet unless […]

Small Business Marketers and Connected Viewers

It’s 7 o’clock on a Tuesday night, you are watching your favorite TV sitcom.  You are laughing and enjoying yourself… then it cuts to a commercial.  There is nothing more annoying than commercials, right?  So to pass the three-minute interval, you pick up your smartphone to check your email or play your turn on Words […]

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Finding the ‘Perfect App’ for your Mobile Device

With the number of smartphones, androids, tablets and ipads being sold, it’s difficult to calculate an accurate number of Apps on the market, but you can bet that the number of Apps will increase with every mobile device purchased.    Statistics show The number of mobile devices will exceed the World’s population by 2012.  It […]

Global Communication Strategy – it’s mobile social, feature phone world!

Smart phones are great to own, and over the last holiday season, consumers doubled the number of purchases made via a mobile device versus the prior April – interestingly 90% of those were made on an Apple device.   This is good news for the growth of mobile and smartphones, but in a global communications […]

Social Fitness Gets Mobile: Rides, runs, and virtual high fives

Mobile fitness applications that put social at their core are shaping the way that we work out. Mobile apps like Runkeeper and iMapMyRIDE allow users to receive virtual support from friends or challenge others for the top spot while working toward their fitness goals. The Mobile Movement Mobile fitness applications take advantage of smartphone features […]