Social Media Case Study: National Australia Bank

On February 14, 2011 National Australia Bank (NAB) launched a very public and embarrassing ‘break-up’ from the other banking conglomerates including, ANZ, Westpac and CommBank.  It started with a tweet NAB tweeted, “Sooooo stressed out. Have to make a tough decision and know I’ll probably hurt someone’s feelings. Arrggghhh.” Understandably, people thought this was just […]