How to Ensure Your Key B2B Marketing Presences Align With Your Branding

How to Ensure Your Key B2B Marketing Presences Align With Your Branding

With B2B brands active on so many channels on social and elsewhere, it can be hard to ensure that you’re driving the maximum branding impact with each asset on each presence. In your best-case scenario, your marketing ssets will get downloaded, forwarded, printed and shared around, and if people aren’t able to easily remember who’s […]

SMC - Not Perfect

Nobody’s Perfect: A Lesson in Social Customer Service

I want you to do something that you’ve probably never done before. I want you to hope that people complain about your company on your social media sites. Sounds like I’m crazy, I know, but you really want them to do it. I’m not perfect. You’re not perfect. Your company isn’t perfect, either. So, if […]