5 Tips For Online Brands to Better Know Customers

Whether you’re a small business or a global business, knowing your audience is the backbone of selling your products and services. Without this knowledge, you’re basically throwing stuff at a wall and seeing if it sticks through your content marketing, social media engagement, and product marketing strategies. Does that sound effective? I didn’t think so. […]

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Busting 5 Social Media Myths

Welcome to 2014, the New Year! Facebook celebrates its 10th birthday in February. Social media is no longer a new fad but is something which is so pervasive that many businesses and brands have adopted. Unfortunately, there are still some companies that have yet to engage into social media. They may be making the same […]

Best Practice on Twitter Curation

I’m so fortunate to work with some incredibly smart social media minds at PR Newswire. In September, the Internet Marketing Association awarded PR Newswire with Best Use of Twitter, during IMA’s IMPACT13 Conference and Awards in Las Vegas. And while I can’t give away *all* of our secrets, a small lesson on how we handle […]