social-media-changes

Social Media and Adulting

Chances are if you spend any time at all on social media you’ve seen the hashtag #adulting. This usually denotes the subject doing something they feel is grown up, like making a frozen pizza and doing their own laundry. While many people mean this to be ironic, the hashtag often draws ire over the generation […]

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10 Essential Tips To Grow Your Audience On Social Media

Social media is the key to success in business, whether you are selling a product, or selling yourself. There are so many tips floating around the internet with suggestions on how to grow your social media audience, but in all honesty- most of them do not have the desired result. It is no longer as […]

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How to Tweak Your Social Media for Mobile Marketing

There was a time when sharing content through portable devices was a dream for any business. With emerging mobile trends and growing social sharing activities, this dream has become a reality. The recent time witnessed a boom in mobile marketing mainly because a large number of people use portable devices to do their daily social […]

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Five Ways To Repurpose Your Content For Social Media Distribution

You’ve heard and read more times than you can count how crucial content is to creating and maintaining a successful brand. You’ve probably even repeated it in content you’ve written and conversations you’ve had with clients and industry colleagues. And although you know you need to be providing several pieces of content to your audience […]

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How To Build Your Social Media Strategy With Content Marketing In Mind

Content converts. Content that’s unique, useful, and engaging that is. And isn’t that what you want your social media strategy to do? You want it to convert more awareness about and engagement with your brand. You want it to convert more traffic to your website. You want it to convert mere brand follows into trusting […]

Email Subscription Gray Tactics

There’s bad advice going around. That’s my conclusion after seeing the same thing over and over and over again. A lot of us who make it a point to meet people, share cards and share connections are suffering from the over-aggressive email marketers. There are actual laws on the books to help prevent SPAM. This […]

5 Brand Failures Across Social Media

Could this seriously offend someone? As a social marketing manager, I ask myself this question before posting anything on a brand’s social profile. If the answer is yes, I stop. Unfortunately, it doesn’t seem like that’s the case for some major brands. Dear brands: Please stop commenting on emotionally-charged tragedies and adding in something promotional. […]

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The 10 Commandments of Social Media

This is part of Caitlin’s social media manager series, dedicated at ways to help social media managers improve their tactics, tools and best practices to make them more effective. You can follow all Caitlin’s editorial contributions here.  Thou shalt not lose sight of the fact that you are not a God. In social media, it’s […]

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Meet the One Person Who Can Ruin Your Brand Tomorrow

A model, tweeting the failed attempts of a married man to pick her up on a cross-country flight. A student with a smartphone who captured a video of bullies viciously taunting a bus monitor. A blogging 9-year-old, chronicling the underwhelming food served in her elementary school cafeteria. What do these three individuals have to do […]

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10 Tips on How to Establish a Guest Blogging Policy

Content is significant to every brand and their marketing strategy — but content creation takes time, effort, planning, and well-equipped writers. Some brands have the staff to write and whip out content continuously, while others seek outside sources. And some prefer both. When hiring guest bloggers to write for your brand, there are a few […]