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What Happened to Social Media User Engagement?

Brands are using social media now more than ever to build communities and drive ROI!  Forrester reports that 80% of the top 50 global brands actively post to the top five social media platforms, and their followings on those platforms has increased. However, engagement has been slowing down a lot over the last year, so […]

ESCAPE

What Does Studio 54 Have to do with Social Media?

One of the most classic theories taught about human nature is Maslow’s Hierarchy of Needs. I first learned about it in my very first class in college. It was an introductory psychology class and it made perfect sense. I never really expected to hear about it again, but over the years, it came up again […]

More Than Just the Intern's Responsibility

  Millennials know social media, and employers know that they know it. The technological savviness and social media know-how of millennials is number three on JobScience’s 5 Reasons to Recruit Millennials list. I believe many employers may be too quick to hire members from our generation, just because we possess this skill. Even though we grew up […]

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5 Tips to Establish Your Brand

Do you want to be a brand that is boring and bland on their website, blog, and social media? I hope not. Instead, ensure that your brand invests some time, resources, and money – so your brand voice and tone across your content efforts is consistent and enjoyable. Here are five things to consider as […]

Brand Building: Personal, Business, or Both?

Between my personal and business Twitter accounts, I follow thousands of people on that platform. If I take a quick snapshot of my own stream, I can see that I mostly follow people who tweet using their personal handles. When I take look closer at their profiles, many include information about their employment. Some of […]

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Should Brands Bother With Facebook Pages?

As businesses carve out a social media marketing strategy, Facebook isn’t just a consideration—it’s typically at the top of the must-use platforms list. Yet as the social networking giant continues to tweak its visibility algorithm and make other wide-ranging changes, a critical question has emerged: For businesses new to Facebook, does a Facebook page still […]

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How to Integrate User-Generated Content into a Social Media Strategy

Thanks to social and digital media, customers are broadcasting their experiences with brands more than ever before. Consumers are generating content about their shopping habits and purchasing decisions across the social web. It’s not just a Consumer Report rating or a newspaper critic’s review that now influence customers. It’s the opinion of existing customers that […]

Case Study on E-Reputation: Pinterest in Europe

Most entrepreneurs know that registering a brand’s name is not something you do off the hook. First, you think about your brand’s name in order to find the perfect one, the one that will be easily recognizable, remembered and will be meaningful to your target audience. Then, you hurry to register it to maker sure […]

Why You Should Opt-In To Google Endorsements

  Why Google Shared Endorsements are a Good Thing Ninety two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising, according to a 2012 study by Nielsen. Recently, Google updated its terms of service so your friends, family […]

5 Brand Failures Across Social Media

Could this seriously offend someone? As a social marketing manager, I ask myself this question before posting anything on a brand’s social profile. If the answer is yes, I stop. Unfortunately, it doesn’t seem like that’s the case for some major brands. Dear brands: Please stop commenting on emotionally-charged tragedies and adding in something promotional. […]