retail and e-commerce

Bricks, Clicks and Cash From E-Commerce and Storefronts

By now, e-commerce is already an integral component of the consumer economy. While e-commerce is already an accepted means for shopping and conducting business, some people still are uncertain of the legitimacy of running a successful online businesses as a realistic alternative to a brick and mortar establishment. Up until a decade ago, brick and mortar […]

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Social Enterprise Collaboration Tools Bring Social Business to Life!

Social networks for business help enterprises effectively collaborate across departments, offices and countries. These tools give employees a sense of online community and help forge connections between different parts of the business and your customers. Some business leaders still have a hard time understanding the benefits of the social business. Organizations that have tried to […]

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Tips For New Entrepreneurs

My first job after graduating from UCLA was working for a company that was listed in Forbes as one of America’s Most Promising Companies of 2014 and Inc. Magazine’s 2013 Inc. 500|5000 List of “America’s Fastest Growing Private Companies.”  The company’s entrepreneurial spirit was infectious.  At age 25 I left the company, and moved to […]

What Business Leaders Can Learn from Poor Social Media Evolution

Evolution, by its very definition, is supposed to advance us forward. From Merriam-Webster: a process of continuous change from a lower, simpler, or worse to a higher, more complex, or better state And yet there are two recent examples which show another side of evolution. When brands that had loyal fans, followers, customers and more […]

How to Use Buzzwords

My last few posts for Social Media Club were about the use and abuse of the word “engagement.” Be it a metric or mediaspeak, it got me thinking about buzzwords. Buzzwords are unavoidable. Admit it: how many times have you delivered a presentation and words such as “transparent,” “disruptive,” “empower” or “authentic” slipped out? They […]

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Your Business Made Social Media Mistakes? You're In Good Company

I recently read an article on Business Insider’s website titled, “16 Social-Media Mistakes You May Be Making.” As a social media manager, I pretty much live 24/7/365 in the social media world, so I initially looked at this article from a selfish perspective. In other words, I wanted to make sure I wasn’t making any […]

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3 B2B Social Media Mistakes Your Business Can Easily Avoid

I really believe this quote by John Wooden to be true, especially when it comes to doing social media: “If you’re not making mistakes, then you’re not doing anything. I’m positive that a doer makes mistakes.” According to data published earlier this year by Content Marketing Institute, social media use by B2B companies keeps increasing […]

How to Handle Feedback

5 Tips to Accept Social Media Feedback

As Social Media Marketers, we face many challenges. We are faced with the challenge of an ever-changing industry, clients who think they know it all and the fact that our work is out there for everyone to see. Due to all of the previously listed challenges, we are also faced with a lot of feedback […]

Why You Can Work in Social Media and Use Facebook Only For Personal Matters

  Celebrating 10 years of Facebook, it is interesting to see how uses have changed over the past decade.   While more and more articles are written giving clues on how to use Facebook for business, including it in a pertinent digital strategy, insisting upon its necessity and the “huge possibilities” it brings both to […]

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Should Brands Bother With Facebook Pages?

As businesses carve out a social media marketing strategy, Facebook isn’t just a consideration—it’s typically at the top of the must-use platforms list. Yet as the social networking giant continues to tweak its visibility algorithm and make other wide-ranging changes, a critical question has emerged: For businesses new to Facebook, does a Facebook page still […]