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All you need to know about social media customer service in 8 emoticons

Social media marketers have a lot to say in a little space. We’ve only got 140 characters on Twitter, and Facebook posts with 80 characters or fewer garner higher engagement rates. Luckily we’ve got a secret weapon: emoticons! If you talk with customers or clients on social media, you’ve likely seen lots of these guys. In […]

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10 Social Media Rules Worth Breaking

I didn’t set out to be a social media rule-breaker. I’ve always been more of a teacher’s pet type, honestly. But the more I get to know what some in the social media industry are pushing as doctrine, the more rebellious I get.   Social media guidelines are nice, but there’s no reason to accept them […]

How To Measure Social Media Engagement

Some things just don’t like to be measured. How can you quantify how cute your baby is, or scientifically determine how much you love Monday Night Football?  At first glance, “engagement” seems like one of those unmeasurable things. It’s a fuzzy concept to start, with none of the hard-line numbers that accompany ad campaigns or […]