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Managing a Community: All in a Day’s Work

I used to think journalists were the supreme jacks of all trades. But then I did some research on community managers, and I think they might actually take the cake. That’s because a community manager is part brand ambassador, communicator and public face, internal connector, content writer, social media guru, and educator. Not all parts […]

Brands who 'get' Google+

When Google+ recently opened its doors to brands, companies scrambled to put up their pages.  SocialTimes has reported that around 61 percent of the top brands have created Google+ pages. Unfortunately, even behemoth companies are reporting mixed reviews, boasting only meager followings. A BrightEdge study of the world’s top 100 brands that recently was reported […]

What Defines a Social Media Professional?

With social media being an integral part of our jobs, we pretty much know what it takes to be a professional. At the very least, it requires a fairly high level of engagement on a variety of social media channels. (This goes beyond a lot of RTs, as one wise editor pointed out.) I took […]