Why We Are On the Same Team

A few years ago, I worked at one of the nation’s first purely social media agencies. Our customers relied on us to do all things social, which included blogger outreach, blog strategy and launch tactics, Twitter postings, and investigating the latest and greatest social tools from Radian6 to Ning. The PR agency focused on media […]

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Adapt or Die – Are They Only Alternatives?

The evolution of the digital marketer is constant and unrelenting, and in an article on ‘Digital Darwinism’ posted at PandoDaily.com, Brian Solis makes the case that traditional marketers need to update their skill set to include digital or run the risk of being irrelevant. I think he’s right in a hundred ways, but mostly that the […]