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Why Pinterest Still Matters & How to Reach Your Audience

Gone are the days of just Facebook and Twitter as the main players. Nowadays, there are countless apps popping up, and typically being born from the original pack, or at least being acquired by them. To date we have: Facebook, Twitter (yes, still here), YouTube, Instagram, Pinterest, and Snapchat (in no particular order). The visual […]

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Because Live Streaming Content Still Needs Planning

Today, live streaming has taken a new identity. Multiple identities in fact. From Meerkat (sorry buddy), to Periscope (from Twitter) to Facebook Live to YouTube Live (and many other players we just can’t remember the names of), live stream has become a necessity for digital marketers today. It’s not a tool we are considering, it’s […]

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Five Things 2015 Taught Us About Digital Marketing

Digital marketing changes quickly. We’ve known that forever. But lately, it’s changing even more quickly. Our current social media channels are evolving everyday. New competitors are rising through the wood works even faster, but what does that mean? What should our brands care about? What should we takeaway from 2015? There are five areas, which […]

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Nostalgia Marketing: Is It Just A Phase?

Since the beginning of #throwbackthursday and the more recent #flashbackfriday – consumers and brands have been taking a look back at what the past was and means. It could be a memory that was cherished, an accomplishment achieved, an uphill battle overcome, or just something really funny. Apps like Timehop have allowed people to look […]

Don’t Underestimate Mobile’s Impact!

Bill Gates once stated that, “People often overestimate what will happen in the next two years and underestimate what will happen in ten.” He’s more right than most people can believe.   The impact of mobile technology is easy to underestimate. We take it for granted. We shouldn’t though.   To help put it in the […]

In this Adapt or Die Digital World, Where Are You Headed?

A big tech meteor has crashed into the economic landscape and changed the business climate forever. Now is the time to decide if your business is going to go the way of the dinosaurs or evolve to survive in the new world order.   Sound a little melodramatic? Perhaps. But if you work in any business, […]

Upcoming 2011 Social Media Conferences & Events (September 2011)

 Featured Events  Produced by Social Media Club, the world’s leading association of social media professionals and Sensei Marketing, a firm specializing in customer acquisition and social engagement for the enterprise, Social Media Masters is a premium event for leading brands and social media strategists. Unlike traditional events that attempt to satisfy the needs of all levels of practitioners, the […]

Upcoming 2011 Social Media Conferences & Events (July 2011)

   Featured Events With the amount of time we have invested in growing the social media profession, we are extremely fortunate to have relationships with leading thinkers, practitioners and visionaries who will be participating and sharing their insights with the Social Media Masters conference goers across the country. Our standards are extremely high when it […]