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Because Live Streaming Content Still Needs Planning

Today, live streaming has taken a new identity. Multiple identities in fact. From Meerkat (sorry buddy), to Periscope (from Twitter) to Facebook Live to YouTube Live (and many other players we just can’t remember the names of), live stream has become a necessity for digital marketers today. It’s not a tool we are considering, it’s […]

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Five Things 2015 Taught Us About Digital Marketing

Digital marketing changes quickly. We’ve known that forever. But lately, it’s changing even more quickly. Our current social media channels are evolving everyday. New competitors are rising through the wood works even faster, but what does that mean? What should our brands care about? What should we takeaway from 2015? There are five areas, which […]

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9 Bad Habits to Avoid on Social Media

Congratulations! You just got the job of a lifetime as a social media consultant in a big firm. Your task is to imagine a great digital strategy in order to promote the company’s brands, make them more visible on the web, boost the ROI and get more engagement from the community. Now, how are you […]

Bad habits

Nine bad habits to avoid on social media

Congratulations! You just got the job of a lifetime as a social media consultant in a big firm. Your task is to imagine a great digital strategy in order to promote the company’s brands, make them more visible on the web, boost the ROI and get more engagement from the community. Now, how are you […]

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B2B Social Media Road Map

I get asked a lot about exactly what to do to implement a social media strategy. The full answer might take several blog posts to answer, but I thought I’d give it a first run start this month. So, without flourish or a bunch of fluff, here is an example of how to map out […]