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How to Tweak Your Social Media for Mobile Marketing

There was a time when sharing content through portable devices was a dream for any business. With emerging mobile trends and growing social sharing activities, this dream has become a reality. The recent time witnessed a boom in mobile marketing mainly because a large number of people use portable devices to do their daily social […]

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Because Live Streaming Content Still Needs Planning

Today, live streaming has taken a new identity. Multiple identities in fact. From Meerkat (sorry buddy), to Periscope (from Twitter) to Facebook Live to YouTube Live (and many other players we just can’t remember the names of), live stream has become a necessity for digital marketers today. It’s not a tool we are considering, it’s […]

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Nostalgia Marketing: Is It Just A Phase?

Since the beginning of #throwbackthursday and the more recent #flashbackfriday – consumers and brands have been taking a look back at what the past was and means. It could be a memory that was cherished, an accomplishment achieved, an uphill battle overcome, or just something really funny. Apps like Timehop have allowed people to look […]

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Five Methods to Identify Your Brand Voice on Facebook

You have a social media profile, you post messages and information related to your company, and yet the response seems consistently dull. You do not see much engagement, in spite of “perfect content.” You begin to wonder where it is that you are lacking. There is no wonder about it at all. The answer? You […]

Is Strip Commerce

Is Strip Commerce On the Rise?

Funny how Valentine’s Day can bring up information we had almost forgotten about.  Last week, many articles on the same subject were shared widely in France. The subject? A new way of attracting attention and engaging customers in a way that should have been used long ago, is now developing on the web. It worked in men’s […]

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Facebook Continues to Lower Ad Inventory

If you purchased ads on Facebook in Q4 you may have noticed a dip in campaign performance and much higher CPC’s or CPM’s compared to similar campaigns from the previous year. A recent article posted by Ad Age, explained in Q4 of 2014 Facebook served 65% fewer ads year over year, but the average cost of […]

The Social Media App with All of the Answers

Sweigh: A New Social Media App with All The Answers

As social media people, marketers and bloggers are always looking for one thing…more information. The new social media startup app, Sweigh gives us just that, more information. Twitter, Facebook, Google Plus and many other social media platforms tell us what users have liked, shared, clicked on and the people they think are important. These platforms […]

Why You Can Work in Social Media and Use Facebook Only For Personal Matters

  Celebrating 10 years of Facebook, it is interesting to see how uses have changed over the past decade.   While more and more articles are written giving clues on how to use Facebook for business, including it in a pertinent digital strategy, insisting upon its necessity and the “huge possibilities” it brings both to […]

Does Facebook Paper Reinvent the Newspaper?

Last week, Facebook celebrated its 10th anniversary and, in honor of that major milestone, the social media giant released Paper – a new iOS app that has completely reimagined the way users interact with their Facebook news feed. The app works much in the same way that a magazine would. Content is collected in different […]

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Should Brands Bother With Facebook Pages?

As businesses carve out a social media marketing strategy, Facebook isn’t just a consideration—it’s typically at the top of the must-use platforms list. Yet as the social networking giant continues to tweak its visibility algorithm and make other wide-ranging changes, a critical question has emerged: For businesses new to Facebook, does a Facebook page still […]