Why Your B2B Company Lost a Follower

People used to consider B2B to be the “red-headed stepchild” of social media. Well, okay… many people still think of B2B this way. In the past couple of years, some of the largest companies have broken through their traditional stereotypes. For example, IBM has a well-maintained and current Facebook page. Only 248K people “Like” their […]

Boston Celtics share the value of a Facebook fan

This guest blog is by Peter Stringer as part of our themed content hosted the first week of each month, with November focusing on professional sports organizations. Peter serves as Interactive Director of the Boston Celtics. Connect with Peter on Twitter: @PeterStringer, @Celtics or his personal blog.  I’ve done a bunch of social media panels, and a favorite query at these events goes something […]