Why Your B2B Company Lost a Follower

People used to consider B2B to be the “red-headed stepchild” of social media. Well, okay… many people still think of B2B this way. In the past couple of years, some of the largest companies have broken through their traditional stereotypes. For example, IBM has a well-maintained and current Facebook page. Only 248K people “Like” their […]

If you could pick one 1 person to follow on Twitter for 30 days, who would it be and why?

With millions of tweets coming at us every month, we posed this question, If you could follow only one person on Twitter for 30 days, who would it be and why? Our community had some great responses and their favorites were people of influence, thought leadership and overall, people who share something of value with their followers. […]