Social Business: Are You Already Late?

We’ve reached the point where social media is, in the words of Altimeter analyst Brian Solis, “bigger than marketing. It’s also bigger than customer service. [It builds] relationships with customers that improve experiences and more importantly, teaches businesses how to re-imagine products and internal processes to better adapt to potential crises and seize new opportunities.” That’s what […]

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So You Want to be a Social Business

Over the past five years, sweeping changes have rocked both small business and multinational corporations on their heels. For most businesses everything has changed. If I’m not mistaken, Padmasree Warrior, CTO of Cisco, was the first to point out that the need to attract and retain young employees who live online was forcing changes to the […]

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Finding the ‘Perfect App’ for your Mobile Device

With the number of smartphones, androids, tablets and ipads being sold, it’s difficult to calculate an accurate number of Apps on the market, but you can bet that the number of Apps will increase with every mobile device purchased.    Statistics show The number of mobile devices will exceed the World’s population by 2012.  It […]

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Looking to explore social media in 2012 but don't know where to start?

So you’ve made the resolution that in 2012 you are finally going to “get into” social media and use it to build a brand for yourself or your business. You’re not a geek, and you’re not with a big corporation that already has a social media team or a fairly savvy marketing department. For you, time is […]

The Altered State of the Social Media Guru

What’s the next  professional step for social media “gurus”? For the past five years, social media gurus have been teaching the uninitiated how to create Facebook campaigns, tweet, leverage LinkedIn, and up their follower counts. More recently, that teaching has shifted from quantity (how many Twitter followers can I attract) to quality (how many of those are real […]

Some Processes Shouldn't Be Automated

I realized we had hit bottom on social media as a force for community when I read this on the web site of a startup: Tribber believes that smaller bloggers have something that superstars can never match. Smaller bloggers give personal attention to their community. In turn, the community gives trust to the blogger. Tribber […]

Declaratory Media Vs. Participatory Media

The highest and best uses of social media are not for business.  They are intensely personal.  This is never more clear than during moments of tragedy.  A few days ago, I awoke from a nap to find a breaking news banner across the lower third of my TV screen, and a troubled anchor saying Apple […]

How small business can best leverage social media

I’m so often asked “what’s the best way for a small business to get ROI from social media?” with its related caveat, “for no money,”  that I have been forced to think about this in earnest. I never have the simple answer everyone appears to be looking for. And that’s because there is no single […]