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Adobe Social – The Answer to Measuring Marketing ROI

Adobe’s latest product, Adobe Social, was rolled out last week and today I was able to get a deep-dive from Lawrence Mak, the Product Marketing Manager for Adobe Social. The first bit that struck me is that Adobe is probably the most obvious company to build a content consumption & tracking capability, because a lot […]

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New Google+ Notifications Improve Engagement

Google+ has made engagement with others just a bit easier. It used to be that if you wanted to read or respond to something on Google+, you had to log in to do so.  But early this month, Google+ added some new functionality – reading comments, responding to threads and adding +1s – to Gmail […]

Three Creative Ways of Using Google+ Hangouts

There are so many shiny new toys in the social media sphere…sometimes we can’t keep up. Google has a tendency to test out new ideas (remember Google Buzz?) and this time around they have spun out Google Plus Hangouts. It’s an opportunity for individuals or businesses to utilize this virtual “hangout” to communicate with others […]

Social Media Clubhouse Newsletter (1/19/12)

SOCIALMEDIACLUB.ORG GOES ‘DARK’ TO PROTEST SOPA & PIPA BILLS On Wednesday, January 18th, Socialmediaclub.org along with dozens of other sites including Reddit, Wikipedia and Craigslist, ‘went dark’ in protest of some legislation that seeks to strangle our beloved Internet.  These bills known as Stop Internet Piracy Act (SOPA) and Protect IP Act (PIPA) were created with […]

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Keep your New Year’s Resolution: 5 Ways to Find a New Job with Social Media

So many New Year’s resolutions, so little time. The New Year is already flying by, and it’s no time for slacking off. Many individuals have the desire and resolution to find a new job that will make them happy and put them in the right path for their desired career aspirations. Need some help? Here […]

Brands who 'get' Google+

When Google+ recently opened its doors to brands, companies scrambled to put up their pages.  SocialTimes has reported that around 61 percent of the top brands have created Google+ pages. Unfortunately, even behemoth companies are reporting mixed reviews, boasting only meager followings. A BrightEdge study of the world’s top 100 brands that recently was reported […]

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Google+ Launches Pages for Businesses

When Google+ launched earlier this year, we set up a brand page for Social Media Club and invested several days into building our corporate profile and connecting with our members on the platform. It was a hack of course, as the system wanted a first name/last name, gender and more – but we wanted to […]

Social Introspection: Is Google+ Right for You?

 My name is Courtney, and I use a lot of Google products.  In the past week, I have used at least nine—probably more—but I only remember nine.  Which ones?  Let’s see: Gmail, Google Docs, Reader, Maps, Scholar, Talk, Translate, and Search.  Naturally, I got into Google+. I can’t help myself with social technologies:  I adopt […]

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Google+: First Tips and Tricks

When Google+ opened for beta testers last Friday, I was privileged to start kicking the tires.  I was immediately sucked into playing on a new playground. “Ooo, what does this do?” “Ooo, shiney!” I was supposed to be leaving for a mini-vacation, but had a hard time tearing myself away. So, what’s a techno, self-proclaimed […]