bigstock-definition-of-policy-18505388

10 Tips on How to Establish a Guest Blogging Policy

Content is significant to every brand and their marketing strategy — but content creation takes time, effort, planning, and well-equipped writers. Some brands have the staff to write and whip out content continuously, while others seek outside sources. And some prefer both. When hiring guest bloggers to write for your brand, there are a few […]

bigstock_mohawk_563362

10 Social Media Rules Worth Breaking

I didn’t set out to be a social media rule-breaker. I’ve always been more of a teacher’s pet type, honestly. But the more I get to know what some in the social media industry are pushing as doctrine, the more rebellious I get.   Social media guidelines are nice, but there’s no reason to accept them […]

How do you protect your brand when employees leave?

When I started my job at Fresno Pacific University over six years ago Facebook barely existed, Twitter was a dream in Jack Dorsey’s head and Instagram’s million or so users had barely been born! Ok, ok Instagram users aren’t that young but the point is the social graph as we know it now barely existed.  […]

Should you have a social media policy?

  Yes, Your Company Should Have a Social Media Policy. No, It’s Not Just About Protection Any More. The latest figures show that most companies are engaging in some sort of social media activity today.  It’s very likely that nearly 100% of companies have employees using social media. But, how many of these companies have […]

Is your social media policy up to date?

As more small businesses and start ups are launching a social media presence, here are some important considerations to take before you proceed any further.  First, do you have a social media policy for your staff & have you trained them in best practices? It may seem like a no-brainer to some but as we’ve […]