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Nostalgia Marketing: Is It Just A Phase?

Since the beginning of #throwbackthursday and the more recent #flashbackfriday – consumers and brands have been taking a look back at what the past was and means. It could be a memory that was cherished, an accomplishment achieved, an uphill battle overcome, or just something really funny. Apps like Timehop have allowed people to look […]

How to Use Hashtags

Hashtags were first known on Twitter for grouping conversations in one stream related to topics, events, brands, and more. They’ve since become utilized across other channels like Instagram, tumblr, and Facebook. There are differences for each channel and best practices for each. Twitter: Try not to use more than 2 to 3 hashtags (preferably 1 […]