Social Media is Boring – Long Live the Social Web!

Yes, Social Media is Boring. But! Long live the Social Web! Calling for Co-Explorers! Last November, I attended one of the most important events in Sweden to converse all things Internet, “Internetdagarna.”  Translated as, “The Internet Days,” this event is arranged by The Internet Infrastructure Foundation in Sweden, the one’s administrating our cTLD – .se, […]

Why You Can Work in Social Media and Use Facebook Only For Personal Matters

  Celebrating 10 years of Facebook, it is interesting to see how uses have changed over the past decade.   While more and more articles are written giving clues on how to use Facebook for business, including it in a pertinent digital strategy, insisting upon its necessity and the “huge possibilities” it brings both to […]

Case Study on E-Reputation: Pinterest in Europe

Most entrepreneurs know that registering a brand’s name is not something you do off the hook. First, you think about your brand’s name in order to find the perfect one, the one that will be easily recognizable, remembered and will be meaningful to your target audience. Then, you hurry to register it to maker sure […]

Why to Personalize Your Social Networking

I unabashedly love social media. I’ve enjoyed being a part of a global community through tweets, status updates and #hashtags. I love the opportunities social media provides for us to connect in meaningful ways. So why do so many people squander the chance to truly connect? LinkedIn Invitations from Strangers I use LinkedIn a lot […]


Reserve Domain Names For Children

People buy domain names before they do anything else online.  To keep identities uniform across websites and networks, most base their Twitter handles off of their domain name and/or their name. Domains, Gmail accounts, Twitter handles and Facebook URLs are quickly reserved as more and more people jump online.  Have you thought about reserving domains […]


Online Impersonation: Should New California Law Incorporate Brands?

Effective January 1, 2011, the state of California created Bill 1411 which states:  “Any person who knowingly and without consent credibly impersonates another actual person through or on an InternetWeb site by other electronic means for purposes of harming, intimidating, threatening, or defrauding another person is guilty of a public offense.”    E-personation will now […]