April 2013 SMC Book Club Webinar: Opting In with Ed Brill

Replay of this webinar is available on Slideshare Video for our April Book Club selection for Social Media Club Members, Opting In by Ed Brill. Join the Social Media Club for our April Book Club Webinar on Thursday, April 25th at 10 am PST (1pm EST) with Ed Brill, the author of Opting In. Hosted […]

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SMC November Book Club Webinar: The Connected Company by Dave Gray

Please register here on GoToMeeting for our November Book Club selection for Social Media Club Members, The Connected Company by Dave Gray. Dave Gray (Twitter: @davegray) SVP Strategy, Dachis Group, is an author and management consultant who works with the world’s leading companies to develop and execute winning strategies. His previous book, Gamestorming (O’Reilly), has […]

Social Media October Book Club: Social TV by Mike Proulx and Stacey Shepatin

Please register here on GoToMeeting for our October Book Club selection for Social Media Club Members, Social TV by Mike Proulx and Stacey Shepatin. Mike Proulx (Twitter: @McProulx) is a Senior Vice President and the Director of Social Media at Hill Holliday, a renowned advertising agency based in Boston, where he leads a team with a focus […]

Social Media and the Organization – An Interview with Kathy Mandelstein

As Social Media matures, its impact on the organization expands to new functions.  This makes the management of the technology, content, platforms and increasingly challenging.  This is made even more complex by the fact that “the organization” is full of real human beings who are also social media users.  Our expectations are rising for our own digital interactions and also […]

Case Study: How IBM Does Social Business

There has been a lot of advanced conversation around the topic of ‘Social Business’ and it is gaining momentum because more large organizations are striving to put social at the core of their business.  On Friday, September 23rd, Kat Mandelstein, who leads global marketing at IBM shared an excellent case study with Social Media Masters NYC […]