Why Your B2B Company Lost a Follower

People used to consider B2B to be the “red-headed stepchild” of social media. Well, okay… many people still think of B2B this way. In the past couple of years, some of the largest companies have broken through their traditional stereotypes. For example, IBM has a well-maintained and current Facebook page. Only 248K people “Like” their […]

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Nearly Half of Online Adults Are Fans of Retailers… Is Your Brand Fanworthy?

That was just one of the big AHA insights that has emerged from the 2011 Social Commerce Study.   The study was the first comprehensive study to analyze how consumers are using social platforms for shopping (and their reasons why).  comScore, Shop.org and Social Shopping Labs collaborated to develop and publish the report.  I was lucky to […]