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How to Nurture LinkedIn Leads Manually While Maintaining Scalability

Using software solutions to automate lead nurturing processes undoubtedly works. Research from Act-On shows just how powerful marketing automation can be for converting visitors to leads and improving sales conversion revenues. On the other hand, marketing automation on its own simply isn’t enough. To get the best results from your funnel, you’ll need to make […]

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What Does Studio 54 Have to do with Social Media?

One of the most classic theories taught about human nature is Maslow’s Hierarchy of Needs. I first learned about it in my very first class in college. It was an introductory psychology class and it made perfect sense. I never really expected to hear about it again, but over the years, it came up again […]

How Many Slacktivists Does It Take To Raise $14 Million?

I’ve been challenged! I’ve been challenged to the Ice Bucket Challenge for ALS awareness. This means I have 24 hours to either douse myself with a bucket of ice water or donate $100 to the ALS Association. Watching celebrities and high school friends hop around in discomfort after experiencing the surprise is fun, but how […]

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Internet Advertising Up 16 Percent in 2014 and Everyone is Targeted

Social media has long been thought to be dominated by teenagers and young people. This held true during the initial emergence of social media networks but over the last several years demographics have changed. There has been significant growth in the use of social media sites by older users. There are fascinating trends happening. Currently […]

5 Ways To Maximize Your LinkedIn Profile

As someone who works in communication, I’m constantly reminded how important my social media presence is to my career, and also my personal brand. Heck, in a recent post, I even mentioned this fact to interns looking for their next internship. Being active on social media allows people to get to know your interests and skills, […]

Why to Personalize Your Social Networking

I unabashedly love social media. I’ve enjoyed being a part of a global community through tweets, status updates and #hashtags. I love the opportunities social media provides for us to connect in meaningful ways. So why do so many people squander the chance to truly connect? LinkedIn Invitations from Strangers I use LinkedIn a lot […]

Will Teens Flock to LinkedIn?

If you know any teenagers, or have your own, you may have heard that Facebook is quickly losing its “cool”. According to a recent Pew survey, more teens dislike the growing trend of adults using the site, the constant “drama” that seems to appear there, and people excessively sharing content. The study also concluded that […]

LinkedIn & Slideshare – a Delightful Marriage for the Online Professional & Company

Social media platforms on the web are somewhat schizophrenic – some are focused on consumers, some are focused on business and some just do not seem to know what they want to do when they grow up.  We typically acknowledge Facebook as ever focused on the consumer and their pages for businesses, local merchants, brands […]

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Keep your New Year’s Resolution: 5 Ways to Find a New Job with Social Media

So many New Year’s resolutions, so little time. The New Year is already flying by, and it’s no time for slacking off. Many individuals have the desire and resolution to find a new job that will make them happy and put them in the right path for their desired career aspirations. Need some help? Here […]

Social Media October Book Club Webinar Recap: Maximizing LinkedIn

Earlier this month we introduced our October Book Club title, Maximizing LinkedIn for Sales and Social Media Marketing by Neal Schaffer. Thanks to Neal, we were able to send copies to several of our chapter leaders and Professional members to review on our behalf. Our reviewers Erno Hannink, Mark Krupinski and others, shared some great tips […]