Entraprenuer Corporate America 2

An entrepreneur’s guide to changing career paths into a corporate role

Social media expert and experienced entrepreneur, Golden Ashby, explains how entrepreneurs can effectively make the transition from being their own boss into a corporate role… There are many awe-inspiring entrepreneurs out there who have learnt more than the traditional employee and they would transition very effectively into corporate roles, if given the right opportunity. The […]

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Hunting Rare Pokemon and Marketing to Millenials

In one of the strangest and most interesting digital trends in recent times, people across the generational divide (from all walks of life) are playing the hottest augmented reality game Pokémon Go. In their attempt to catch all of the monsters, people are getting out and hunting for these animated figures. Even the President of Israel is playing […]

Content Fueled Social Media - STRYDE

How To Build Your Social Media Strategy With Content Marketing In Mind

Content converts. Content that’s unique, useful, and engaging that is. And isn’t that what you want your social media strategy to do? You want it to convert more awareness about and engagement with your brand. You want it to convert more traffic to your website. You want it to convert mere brand follows into trusting […]

retail and e-commerce

Bricks, Clicks and Cash From E-Commerce and Storefronts

By now, e-commerce is already an integral component of the consumer economy. While e-commerce is already an accepted means for shopping and conducting business, some people still are uncertain of the legitimacy of running a successful online businesses as a realistic alternative to a brick and mortar establishment. Up until a decade ago, brick and mortar […]

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Is it Possible to Market with a Goal to Break the Internet?

For digital marketers, success is sometimes defined when content goes viral. The elusive term is a goal that many attempt, few actually succeed. Why? Probably because forcing something to go beyond its intended reach, doesn’t often work. In social media, the term is misused to describe a scenario in which content breaks the normal boundaries […]

SMC - Not Perfect

Nobody’s Perfect: A Lesson in Social Customer Service

I want you to do something that you’ve probably never done before. I want you to hope that people complain about your company on your social media sites. Sounds like I’m crazy, I know, but you really want them to do it. I’m not perfect. You’re not perfect. Your company isn’t perfect, either. So, if […]

SMC Q-and-A

Social Media Club: A Meeting Of The Minds

One of the basics with having wisdom is to know what you do not know. That is, realizing that you’re not the all-knowing person you’d like to think that you are. With that in mind, I’m sharing this article to other members of the Social Media Club’s (SMC) Editorial Team to learn from them and […]

How Many Slacktivists Does It Take To Raise $14 Million?

I’ve been challenged! I’ve been challenged to the Ice Bucket Challenge for ALS awareness. This means I have 24 hours to either douse myself with a bucket of ice water or donate $100 to the ALS Association. Watching celebrities and high school friends hop around in discomfort after experiencing the surprise is fun, but how […]

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Your Business Made Social Media Mistakes? You're In Good Company

I recently read an article on Business Insider’s website titled, “16 Social-Media Mistakes You May Be Making.” As a social media manager, I pretty much live 24/7/365 in the social media world, so I initially looked at this article from a selfish perspective. In other words, I wanted to make sure I wasn’t making any […]

The Social Media App with All of the Answers

Sweigh: A New Social Media App with All The Answers

As social media people, marketers and bloggers are always looking for one thing…more information. The new social media startup app, Sweigh gives us just that, more information. Twitter, Facebook, Google Plus and many other social media platforms tell us what users have liked, shared, clicked on and the people they think are important. These platforms […]