How Many Slacktivists Does It Take To Raise $14 Million?

I’ve been challenged! I’ve been challenged to the Ice Bucket Challenge for ALS awareness. This means I have 24 hours to either douse myself with a bucket of ice water or donate $100 to the ALS Association. Watching celebrities and high school friends hop around in discomfort after experiencing the surprise is fun, but how […]

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Your Business Made Social Media Mistakes? You're In Good Company

I recently read an article on Business Insider’s website titled, “16 Social-Media Mistakes You May Be Making.” As a social media manager, I pretty much live 24/7/365 in the social media world, so I initially looked at this article from a selfish perspective. In other words, I wanted to make sure I wasn’t making any […]

The Social Media App with All of the Answers

Sweigh: A New Social Media App with All The Answers

As social media people, marketers and bloggers are always looking for one thing…more information. The new social media startup app, Sweigh gives us just that, more information. Twitter, Facebook, Google Plus and many other social media platforms tell us what users have liked, shared, clicked on and the people they think are important. These platforms […]

More Than Just the Intern's Responsibility

  Millennials know social media, and employers know that they know it. The technological savviness and social media know-how of millennials is number three on JobScience’s 5 Reasons to Recruit Millennials list. I believe many employers may be too quick to hire members from our generation, just because we possess this skill. Even though we grew up […]

Local Targeting Using Yik Yak

Are you looking to reach a local audience? Have you tried using a hashtag on Twitter in hopes of creating a viral event, only to be disappointed in the results? Are older teenagers and younger 20-somethings your target audience? If you answered yes to any of those questions, then you might want to look into […]

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3 B2B Social Media Mistakes Your Business Can Easily Avoid

I really believe this quote by John Wooden to be true, especially when it comes to doing social media: “If you’re not making mistakes, then you’re not doing anything. I’m positive that a doer makes mistakes.” According to data published earlier this year by Content Marketing Institute, social media use by B2B companies keeps increasing […]

Brand Building: Personal, Business, or Both?

Between my personal and business Twitter accounts, I follow thousands of people on that platform. If I take a quick snapshot of my own stream, I can see that I mostly follow people who tweet using their personal handles. When I take look closer at their profiles, many include information about their employment. Some of […]

Forget About Social Media Marketing

At a social media seminar that I took earlier this year, the speaker started off by saying that there is no place for social media marketing.  That certainly got our attention.  Very quickly, I realized what he was really trying to teach us. Consumers are becoming far more savvy than they have ever been in […]

The Lowest Common Denominator in Social Media

When I was in school, my teachers taught me math by always breaking things down to their lowest common denominator. It made things simpler. If you’re using social media in a B2B environment, like I am, then you need to take the same approach with your social media content. I work in the professional dental […]