How Do You Create & Measure Successful Brand Engagement on Facebook?

Social media hangs its hat on getting customer or fan engagement. Facebook is the preferred platform for building communities around brand engagement. So, would you be happy coming to your client or boss with a whopping 0.5% engagement number?  That’s what the latest study shows the top 200 brands on Facebook have as their average […]


3 Steps to Measuring Your Social Marketing Campaign with Google Analytics

In order for you to specifically track the fruits of your social marketing labor, you must identify where your website visitors are coming from online. By using the Urchin Tracking Module, better known as UTM codes, you are able to tag links to your promotional content and to track your performance at every point of […]


The 5-Step Social Media ROI Workout

I visited a friend’s cupcake stand at a farmer’s market last week. Shocked to find herself sold out of nearly everything, she confided: “It’s terrible to say this, but I think this is about the time people start giving up on their New Year’s resolutions.” Ah, weight loss goals. Of course we all know the […]

How To Measure Social Media Engagement

Some things just don’t like to be measured. How can you quantify how cute your baby is, or scientifically determine how much you love Monday Night Football?  At first glance, “engagement” seems like one of those unmeasurable things. It’s a fuzzy concept to start, with none of the hard-line numbers that accompany ad campaigns or […]

What to Watch in 2012

Here are a few things to watch for in 2012, and a few tips to stay ahead.  For many brands, 2011 was dedicated to monitoring the conversation, delving into location based marketing tools like Foursquare and Facebook Places, and keeping up with the unpredictability of changing platforms.   In 2012, let’s take a giant step […]

SMC Book Club: Social Media Analytics Webinar Recap

Earlier this month we introduced our September Book Club title, Social Media Analytics by Marshall Sponder.  Thanks to our Social Media Book Club partners at McGraw-Hill, we were able to send copies to several or our chapter leaders and Professional members to review on our behalf.  Check out some of the reviews from Jeannie Walters […]