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Five Things 2015 Taught Us About Digital Marketing

Digital marketing changes quickly. We’ve known that forever. But lately, it’s changing even more quickly. Our current social media channels are evolving everyday. New competitors are rising through the wood works even faster, but what does that mean? What should our brands care about? What should we takeaway from 2015? There are five areas, which […]

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Jelly Defined By Social Networking Users

Have you discovered Jelly yet? It’s the latest venture from Jack Dorsey, co-founder of Twitter. The idea, as outlined in the promotional video, is simple. Using the Jelly app on your phone, snap a picture of something and ask a question of the community. Walk by a statue you don’t recognize? Snap a photo and […]

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The New Apps Generation: Social Mobile Natives

Social goes mobile, while “mobile” takes part of our lives, deeper and deeper. Devices, uses, interfaces, services…apps stores. Everything goes faster and easier. Seems another generation of apps is born, kind of bubble inside the bubble when you see the growth of Line, Whatsapp, Mindie, Snapchat and so on. Found myself thinking of it and […]

#SMAC: Social, Mobile, Analytics, Content

Social is platforms or software (apps included) used for communication to connect and interact.  Mobile is the technology used to communicate; capture, create and share. Analytics is the information or data that tells us how people are responding and connecting. Content is the substance of communications be it text, audio, pictures or video. Content was […]

Micro-Social Networking: The Future of Social Media?

Screenshot from Line’s website Call it a phase, despite enhanced privacy features now we hate sharing personal stuffs on Facebook but not on a platform enabling a direct one to one interaction to the closed ones. Most of us even hate leaving a direct message on someone’s FB wall or even a direct tweet unless […]

Small Business Marketers and Connected Viewers

It’s 7 o’clock on a Tuesday night, you are watching your favorite TV sitcom.  You are laughing and enjoying yourself… then it cuts to a commercial.  There is nothing more annoying than commercials, right?  So to pass the three-minute interval, you pick up your smartphone to check your email or play your turn on Words […]

SoLoMo is changing your relationship to the world. Gimbal is mutating it.

SoLoMo is shorthand for Social, Local and Mobile. Almost every app you see and use has elements of SoLoMo. They are mobile. They connect us to some aspect of social media. And they relate to your location. How our mobile devices connect us socially to our surroundings has long been the vision of where our world is […]

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Social for Small Business: To App or Not to App

It’s time for small businesses to seriously consider getting into the mobile marketplace. Smartphones and tablets make up about 50% of the U. S. mobile market according to a Neilsen study released at the end of March.  An expected 460 million smartphones and tablets will be sold worldwide this year and sales may hit a […]

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The Future of Mobile Payments

First people feared giving your credit card number over internet versus giving it to an operator on the phone…now we are using the phone to swipe your credit card via an online app. Funny how things become so easily integrated. According to Pew Research, “Within the next decade, smart-device swiping will have gained mainstream acceptance as […]

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Is your Mobile Device a Toy or a Tool? [SURVEY]

Mobile devices seem to be the new trend in 2012.  Having received an iPad 2 and all the accessories from my wonderful family at Christmas, my interest in mobile devices has increased exponentially.  James Bucki, a former About.com Guide defines mobiles devices as “generic term used to refer to a variety of devices that allow people […]