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Segmentation is dead, the interest graph killed it

During a recent discussion at work (Sailthru) my colleague Amy declared “segmentation is dead”. It’s something that struck me as a really important statement because I think she’s right, and it’s the interest graph that killed it. We’re living in an age where every click we make, every site we visit can be tracked and […]

Social Media is all Unicorns and Rainbows after all

Remember the good old days where the social media was all fuzzy and warm and everyone was your friend. “Social Media” was a special place where people gave each other virtual hugs and high fives all day long. Unicorns would skip by your desk and every time you looked out the window there was a rainbow […]