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Why Pinterest Still Matters & How to Reach Your Audience

Gone are the days of just Facebook and Twitter as the main players. Nowadays, there are countless apps popping up, and typically being born from the original pack, or at least being acquired by them. To date we have: Facebook, Twitter (yes, still here), YouTube, Instagram, Pinterest, and Snapchat (in no particular order). The visual […]

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What You Should Know About Pinterest

Pinterest is making some big moves in business to become, in my opinion, a marketing powerhouse. They recently opened up their promoted pins programs to the public. In beta testing they found the pins perform as well if not better than organic pins. They are seeing results lasting long after the campaign ends due to […]

The Missing Demographic of Pinterest

For the world of retail, we are entering into one of the most competitive and important seasons of the year. It’s that time of the year again where the masses gather outside of retail stores, blanketed in darkness, with visions of Black Friday deals in their heads. For many retailers, Pinterest has become a cornerstone […]

Case Study on E-Reputation: Pinterest in Europe

Most entrepreneurs know that registering a brand’s name is not something you do off the hook. First, you think about your brand’s name in order to find the perfect one, the one that will be easily recognizable, remembered and will be meaningful to your target audience. Then, you hurry to register it to maker sure […]

Why to Use Pinterest for Business

Photo by mkhmarketing Unless you’ve been living under a rock the past few years, you have probably heard of Pinterest. Did you know Pinterest was originally launched as a closed beta in March 2010? Although it originally became a hot social platform as a place for its users to have fun and use their imaginations, […]

The Top 250 Internet Retailers on Social Media from Campalyst

The folks over at Campalyst put together a nice infographic highlighting the top brands on Facebook, Twitter, Google+, YouTube and Pinterest that breaks it out not only by the social network being used, but by the industry they represent too. Infographic by Campalyst The piece I find most interesting is the number of followers each […]

The Social Graph and How It’s Influencing Brand Decisions

Pulling information off of social media is giving marketers and brands new information to better connect with their customers and improve their products. Using the social graph, we can see who’s connected to whom and how these relationships spread information. Now, many are turning from the social graph to a taste graph. In fact, Facebook’s […]

Paying Attention to Sites Terms of Service Pays Off

This post comes to you from Washington, D.C., where I’ve been attending the American Bar Association Section of Intellectual Property Law Annual Meeting.   Social media definitely was among the hot topics discussed, particularly how brand owners can protect their copyrighted material and trademarks when used on social media sites.  One recommended strategy was to […]

Pinterest: Pin It While It’s Hot

If you haven’t heard about Pinterest, you’re missing out on the hottest social media site to hit Twitter since well, Twitter! For those of you who are lovers of WeddingGawker, Tastespotting and other visual bookmarking sites, Pinterest is the catch-all mecca you have been craving. Now you can tag anything and everything you like on […]