More Than Just the Intern's Responsibility

  Millennials know social media, and employers know that they know it. The technological savviness and social media know-how of millennials is number three on JobScience’s 5 Reasons to Recruit Millennials list. I believe many employers may be too quick to hire members from our generation, just because we possess this skill. Even though we grew up […]

Meet the New PR Newswire for Journalists

Exciting news, folks! PR Newswire relaunched its media-only site, PR Newswire for Journalists.   What this means for you, if you’re a blogger, content creator, or journalist: There’s a new look, feel, and host of new features available to help you with your writing. And, for the social media savvy professional, you’ll notice the new […]

5 Digital PR Tips For Journalists

Photo source: Sawyer Pangbom As a journalist, I frequently would coach my sources on pitching newsrooms. I still do this for folks today, as a media relations manager with PR Newswire. Journalists are very specific in how they like to be contacted, communicated with, and given news items. How you tread in this pool will […]

Why We Are On the Same Team

A few years ago, I worked at one of the nation’s first purely social media agencies. Our customers relied on us to do all things social, which included blogger outreach, blog strategy and launch tactics, Twitter postings, and investigating the latest and greatest social tools from Radian6 to Ning. The PR agency focused on media […]

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Does Social Media Turn You On?

Or does it turn you off? We live in a new era where words like “social media”, “interaction”, and “engagement” are thrown around on a daily basis. Whether or not you’re in the thick of it in marketing, advertising or PR, or looking at it from a pure business perspective, chances are social media is […]