Meet the New PR Newswire for Journalists

Exciting news, folks! PR Newswire relaunched its media-only site, PR Newswire for Journalists.   What this means for you, if you’re a blogger, content creator, or journalist: There’s a new look, feel, and host of new features available to help you with your writing. And, for the social media savvy professional, you’ll notice the new […]

Best Practice on Twitter Curation

I’m so fortunate to work with some incredibly smart social media minds at PR Newswire. In September, the Internet Marketing Association awarded PR Newswire with Best Use of Twitter, during IMA’s IMPACT13 Conference and Awards in Las Vegas. And while I can’t give away *all* of our secrets, a small lesson on how we handle […]

Why We Are On the Same Team

A few years ago, I worked at one of the nation’s first purely social media agencies. Our customers relied on us to do all things social, which included blogger outreach, blog strategy and launch tactics, Twitter postings, and investigating the latest and greatest social tools from Radian6 to Ning. The PR agency focused on media […]

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Netflix Lessons Learned: PR & Social Media Opportunity

By now you have heard about the new Netflix rates scheduled to hit this fall. Most likely you heard about it from angry friends and colleagues, and all of the bad press slamming Netflix for how they relayed the message to their customers. There were many customers who simply balked and terminated their service.  There […]

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Are social media buzzwords a necessary evil?

My friend Christopher Barger is releasing a book later this year and in a recent post on Facebook, he asked his marketing colleagues “In your opinion, the most overused A-list social media buzzwords.” Christopher received a slew of comments with dozens of words being submitted and among the most overused words, While I am growing […]

How are journalists using social media?

As a PR professional, one thing I’m always interested in is the mind of a journalist. As someone who believes that social media is a valuable business tool, I’m constantly preaching to my fellow PR professionals about how social media can be used to connect with journalists (sorry guys, I’ll get off my soapbox eventually).  […]