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The 5-Step Social Media ROI Workout

I visited a friend’s cupcake stand at a farmer’s market last week. Shocked to find herself sold out of nearly everything, she confided: “It’s terrible to say this, but I think this is about the time people start giving up on their New Year’s resolutions.” Ah, weight loss goals. Of course we all know the […]

How To Measure Social Media Engagement

Some things just don’t like to be measured. How can you quantify how cute your baby is, or scientifically determine how much you love Monday Night Football?  At first glance, “engagement” seems like one of those unmeasurable things. It’s a fuzzy concept to start, with none of the hard-line numbers that accompany ad campaigns or […]