Why Authenticity and Relevancy Win on Twitter

Will your brand, service or product be top of mind the next time someone enters the purchasing or decision making process? Twitter is a powerful place to represent your brand, product or service—it’s also a place to ruin your brand’s reputation. Hootsuite and Tweetdeck are two recommended Twitter platforms for tracking hashtags and keywords. Use […]

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How Do You Create & Measure Successful Brand Engagement on Facebook?

Social media hangs its hat on getting customer or fan engagement. Facebook is the preferred platform for building communities around brand engagement. So, would you be happy coming to your client or boss with a whopping 0.5% engagement number?  That’s what the latest study shows the top 200 brands on Facebook have as their average […]