Case Study on E-Reputation: Pinterest in Europe

Most entrepreneurs know that registering a brand’s name is not something you do off the hook. First, you think about your brand’s name in order to find the perfect one, the one that will be easily recognizable, remembered and will be meaningful to your target audience. Then, you hurry to register it to maker sure […]

Calling out unethical behavior and the lessons you learn when doing so.

Chris Heuer and I started Social Media Club (SMC) back in March of 2006 to help bring an emerging community together around a common vision of open business, sharing knowledge and promoting ethical behavior. We wanted to bring awareness to the need for improving media literacy. We thought it important to promote industry standards like Creative […]