Adobe Social – The Answer to Measuring Marketing ROI

Adobe’s latest product, Adobe Social, was rolled out last week and today I was able to get a deep-dive from Lawrence Mak, the Product Marketing Manager for Adobe Social. The first bit that struck me is that Adobe is probably the most obvious company to build a content consumption & tracking capability, because a lot […]


The 5-Step Social Media ROI Workout

I visited a friend’s cupcake stand at a farmer’s market last week. Shocked to find herself sold out of nearly everything, she confided: “It’s terrible to say this, but I think this is about the time people start giving up on their New Year’s resolutions.” Ah, weight loss goals. Of course we all know the […]