Confessions of a New Social Media Manager: 3 Steps to Owning Otaku

In his classic book, Purple Cow, Seth Godin introduces his readers to the idea of Otaku – something that is more than a hobby but a little less than an obsession. It’s a passion or idea that keeps you up at night. That thing that holds you by the throat and won’t let you go.  […]

Who is your tribe? Another take on relationship/tribal marketing

Two nights ago my husband took a nasty fall and split his head open (four inches across) all the way down to his skull. Some almost 40 stitches, 20ish tweets and several hours spent at ER, we made it home. What does this have to do with relationship marketing? I sent one tweet:  I immediately […]