f-commerce

E-Commerce Becomes F-Commerce

Six weeks ago, I had the pleasure of attending the Shop.org Summit in Boston, Mass.  This particular summit is one of the largest conferences for online retailers.  Over 400 participants attended, 225 vendors appeared and seven influential keynote speakers presented over a three day period.  As with all major conferences, certain trends stood out: mobile e-commerce, […]

Is Shopping Really Happening on Facebook?

What real shopping actions are being driven by Facebook, Twitter and other Social Platforms?  To answer this, we conducted a study in concert with Shop.org and comScore to ask consumers directly what they were doing on these sites.  The study found that, among consumers who followed a retailer, there was a high likelihood take actions ranging from browsing […]