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Social for Small Business: To App or Not to App

It’s time for small businesses to seriously consider getting into the mobile marketplace. Smartphones and tablets make up about 50% of the U. S. mobile market according to a Neilsen study released at the end of March.  An expected 460 million smartphones and tablets will be sold worldwide this year and sales may hit a […]

Social Media Industry Report 2012 Highlights

Passionate people all have something that they enjoy looking forward to.  Football fans love Super Bowl Sunday, music lovers are already planning for next year’s Coachella Festival and social media marketers can’t wait to read the annual Social Media Industry Report.   The Social Media Examiner published the 2012 Social Media Industry Report on April […]

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It’s Not About Numbers, It’s All About Engagement

Content leads to engagement leads to success in social media, not numbers.  Small businesses are a great of example of how you can build customers without thousands and thousands of Twitter followers and Facebook ‘likes’.  Here are a couple of examples of small businesses doing it right.  El Gastronomo Vagabundo   El Gastronomo Vagabundo (@elgastronomo) food […]

Hey Small Business, It’s Time to Get Serious About Social

When it comes to small business, challenges in developing a smart, successful social media presence are the same as most face in all facets of their business – time and money.   Most small businesses now know they have to get on board but time can be one of the most precious commodities and that’s […]