social-media-changes

How To Sell Your Boss on New Social Media Platforms

Between 2012 and 2022, the Bureau of Labor Statistics predicts jobs in marketing and public relations will increase by 12 percent largely due to careers in social media. This means that Digital Media Managers will only become more prevalent across a variety of industries including those not traditionally known for their technology savvy. It seems […]

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What Does Studio 54 Have to do with Social Media?

One of the most classic theories taught about human nature is Maslow’s Hierarchy of Needs. I first learned about it in my very first class in college. It was an introductory psychology class and it made perfect sense. I never really expected to hear about it again, but over the years, it came up again […]

Social Media Club stands out in Jacksonville’s professional landscape

Social media is just the latest in a long series of disruptions that Jacksonville, Florida’s largest city, has taken in stride.  The site of one of the earliest European settlements in the New World (1564), what is now Jacksonville was alternately a French, British, and Spanish colony before joining the United States in 1821 and […]

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10 Blogs to Add to Your Summer Reading List

Ah, summertime! The hammock beckons. But what to read while soaking up the UVAs?   Here we share 10 blogs (and videos, podcasts and surprises) that are so good, you’ll want to take them on vacation with you. They’re brimming with intelligent discussion and run the gamut from social media to news, culture and inspiration.   We […]

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The Future of Mobile Payments

First people feared giving your credit card number over internet versus giving it to an operator on the phone…now we are using the phone to swipe your credit card via an online app. Funny how things become so easily integrated. According to Pew Research, “Within the next decade, smart-device swiping will have gained mainstream acceptance as […]

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Five-Phase Workflow Management for the Social Strategist

Summer is approaching, and now may be a good time to evaluate your on-going projects and to complete pending tasks left over from the hustle and bustle of the holiday season. Last summer I read a classic book on workflow management, David Allen’s Getting Things Done: The Art of Stress-Free Productivity. I highly recommend this […]

Social Business: Are You Already Late?

We’ve reached the point where social media is, in the words of Altimeter analyst Brian Solis, “bigger than marketing. It’s also bigger than customer service. [It builds] relationships with customers that improve experiences and more importantly, teaches businesses how to re-imagine products and internal processes to better adapt to potential crises and seize new opportunities.” That’s what […]

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All you need to know about social media customer service in 8 emoticons

Social media marketers have a lot to say in a little space. We’ve only got 140 characters on Twitter, and Facebook posts with 80 characters or fewer garner higher engagement rates. Luckily we’ve got a secret weapon: emoticons! If you talk with customers or clients on social media, you’ve likely seen lots of these guys. In […]

Privacy in Public – what are you trying to hide?

I remember irritating the heck out of my kids when they asked for a password to one of the systems in the house that they did not really need access to by asking them “can you keep a secret?”  They’d eagerly reply that they could and await the disclosure of the coveted piece of information.  […]

The Social Graph and How It’s Influencing Brand Decisions

Pulling information off of social media is giving marketers and brands new information to better connect with their customers and improve their products. Using the social graph, we can see who’s connected to whom and how these relationships spread information. Now, many are turning from the social graph to a taste graph. In fact, Facebook’s […]